IDENTITY

Identity... Identity...Identity

Who are you? what do you stand for? Why are you here?

These are some provoking questions a brand should ask himself?  

Nothing i use the word "HIMSELF"... Well this is just to personify your  brand and bring it closer home because in the actual sense that brand is a living thing with emotions, values and attributes.

Giving your business identity makes it a lot simpler to communicate your offering to the world. If you think of your business as a person, what kind of personality does it have? Creating an identity for your business or brand is the first step and assists in defining how you see your concern to the public.

Firstly lets define a BRAND

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. It is the most valuable asset of a corporation or a person.