The Brand-Coca-Cola

 

Coca-Cola was invented in 1886, more than 10 years before its main competitor, Pepsi. The original appeal of the soda is obvious, but
once cocaine was removed, the brand carried Coca-Cola through to success. Even as they've added new products and new variations of the Coke recipe, Coca-Cola has stayed modern, strangely, by playing up their classic roots. The branding has emphasized its vintage history by using the same logo since the beginning, and there is always some advertisement in circulation with a wholesome Americana feel to it. Norman Rockwell-like illustrations have shown Santa enjoying Coke from the classic glass bottle and photos of typical Americans, from cowboys to New Yorkers, enjoying Coca-Cola to promote the brand as a true American company. On the flip side of its branding, Coca-Cola has capitalized on product placement opportunities, showing that it remains a staple in modern life.