Here's the BIG one - Business Success

`If somebody asked you what is the most crucial aspect of business to focus on to ensure success, what would you say?

Some would choose Sales. Some would say Marketing. Many would claim it’s Leadership. Others believe it’s organization structure. More than a few would be adamant that the most important element is financial acumen.

I don’t disagree that these areas are all vital to the creation of any outstanding commercial enterprise. But in my experience there’s one element rarely talked about that trumps all the others in importance.

That element? Urgency.

Think about it. What’s the number one gripe of executives and entrepreneurs today?

They can’t get enough done.

Sure they’ve got great ideas, plenty of them, but actually making those ideas happen is the hard part.

It’s not just a matter of spending more time working. The reason so many are not achieving enough is not actually a shortage of time (who isn’t working at least 50 to 60 hours a week?).

It’s that other people get in the way.

In so many different ways.

They take ages to decide. Or make it difficult to get your job done. Or sit in endless meetings pontificating on the pros and cons. Or put off allocating the right resources. Or just don’t make a decision. Or forget they agreed to do something. Or don’t follow up.

The plain truth is that getting anything done in the business world is damn hard, because the inertia, complexity and resistance to action is so strong.

The only way to cut through it all is to act with a real sense of urgency. To behave with an almost desperate urge to get the job done, no matter what and as soon as humanly possible.

Only when you have a spirit or urgency can you push your way through the admin and red tape. Only by acting with urgency can you get others to deliver on time. Only being truly urgent in your dealings can you achieve anything significant in a year.

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Business Networking

Business networking is an effective low-cost marketing method for developing sales opportunities and contacts, based on referrals and introductions - either face-to-face at meetings and gatherings, or by other contact methods such as phone, email, and increasingly social and business networking websites.

The shortened term 'networking' can be confused with computer networking/networks, which is different terminology, relating to connection and accessibility of multiple computer systems.

A business network of contacts is both a route to market for you, and a marketing method. Business networking offers a way to reach decision-makers which might otherwise be very difficult to engage with using conventional advertising methods.

In addition, business networking brings with it the added advantage of recommendation and personal introduction, which are always very helpful for developing business opportunities.

Business networking is a way for you to make the maxim, "It's not what you know, it's who you know.." work for you.

The principles and techniques of business networking are mostly common sense. Many of the behavioural principles apply also to business and relationships generally, and specifically to selling, managing, coaching, facilitating, etc.

What's the real power of You?

If you want to grow your brand, you've got to come to terms with power -- your own. The key lesson: power is not a dirty word!

In fact, power for the most part is a badly misunderstood term and a badly misused capability. I'm talking about a different kind of power than we usually refer to. It's not ladder power, as in who's best at climbing over the adjacent bods. It's not who's-got-the-biggest-office-by-six-square-inches power or who's-got-the-fanciest-title power.

It's being known for making the most significant contribution in your particular area. It's reputational power. If you were a scholar, you'd measure it by the number of times your publications get cited by other people. If you were a consultant, you'd measure it by the number of CEOs who've got your business card in their hand. (And better yet, the number who know your beeper number by heart.)

Getting and using power -- intelligently, responsibly, and yes, powerfully -- are essential skills for growing your brand. One of the things that attracts us to certain brands is the power they project. As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Most important, remember that power is largely a matter of perception. If you want people to see you as a powerful brand, act like a credible leader. When you're thinking like brand You, you don't need org-chart authority to be a leader. The fact is you are a leader. You're leading You!

IDENTITY

Identity... Identity...Identity

Who are you? what do you stand for? Why are you here?

These are some provoking questions a brand should ask himself?  

Nothing i use the word "HIMSELF"... Well this is just to personify your  brand and bring it closer home because in the actual sense that brand is a living thing with emotions, values and attributes.

Giving your business identity makes it a lot simpler to communicate your offering to the world. If you think of your business as a person, what kind of personality does it have? Creating an identity for your business or brand is the first step and assists in defining how you see your concern to the public.

Firstly lets define a BRAND

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. It is the most valuable asset of a corporation or a person.