The Brand-Coca-Cola

 

Coca-Cola was invented in 1886, more than 10 years before its main competitor, Pepsi. The original appeal of the soda is obvious, but
once cocaine was removed, the brand carried Coca-Cola through to success. Even as they've added new products and new variations of the Coke recipe, Coca-Cola has stayed modern, strangely, by playing up their classic roots. The branding has emphasized its vintage history by using the same logo since the beginning, and there is always some advertisement in circulation with a wholesome Americana feel to it. Norman Rockwell-like illustrations have shown Santa enjoying Coke from the classic glass bottle and photos of typical Americans, from cowboys to New Yorkers, enjoying Coca-Cola to promote the brand as a true American company. On the flip side of its branding, Coca-Cola has capitalized on product placement opportunities, showing that it remains a staple in modern life.

Success story

The major difference between those who succeed and those who fail is simple. Successful people in every field are action-oriented, while failures are talk-oriented. People who achieve greatly are those who .just do it!. while those who accomplish little spend their lives hoping, wishing, dreaming and making excuses. The wealthy are not very different from you and me. They have simply used more of their god-given talents and done things in a different way from the majority. The wonderful discovery is this: if you do what other successful, wealthy people do, over and over again, you will eventually get the same results. It is not a miracle, nor is it based on luck. It is simply the law of cause and effect in action. If you initiate the causes, you will get the effects.

To be continued..............

A Balanced Life

According to psychologist Sidney Jourard, fully 85 percent of your happiness in life will come from your personal relationships. Your interactions and the time that you spend with the people you care about will be the major source of the pleasure, enjoyment and satisfaction that you derive daily. The other 15 percent of your happiness will come from your accomplishments. Unfortunately, many people lose sight of what is truly important, and they allow the tail to wag the dog. They sacrifice their relationships, their major source of happiness, to accomplish more in their careers. But one’s career, at best, can be only a minor source

happiness and satisfaction that everyone wants.

There is no perfect answer to the key question of how to achieve balance in our lives, but there are a number of ideas that can help you to be and have and do more in the areas that are important to you. These ideas often require changes and modifications in the way you think and use your time, but the price is well worth it. You will find that by reorganizing your life in little ways, you can create an existence that gives you the highest quality and quantity of satisfaction overall. And this must be your guiding

purpose.

The ancient Greeks had two famous sayings: “Man, know thyself” and “Moderation in all things.” Taken together, those two ideas are a good starting point for achieving the balance that you desire. With regard to knowing thyself, it is very important to give

some serious thought to what you really value in life. All trade-offs and choices are based on your values, and all stress and unhappiness come from believing and valuing one thing and, yet, finding yourself doing another. Only when your values and your activities are congruent do you feel happy and at peace with yourself.

So knowing yourself means knowing what you really value, knowing what is really important to you. The superior man or woman decides what is right before he or she decides what is possible. The advanced human being organizes his or her life to assure

that everything that he or she is doing is consistent with his or her true values. It is essential for you to organize your life around yourself, rather than to organize yourself around the demands of your external world.

The second quote, “Moderation in all things,” is a wonderful and important dictate for successful living. But, at the same time, you know that you can’t really be successful in any area by being moderate in that area. Peter Drucker once wrote, “Wherever you find

something getting done, you find a monomaniac with a mission.” You know that singleminded concentration on a goal or objective is absolutely necessary for achievement of any kind in a competitive society.

and a temporary one, at thatof the

TIME MANAGEMENT

Time management is basically about being focused. The Pareto Principle also known as the ‘80:20 Rule’ states that 80% of efforts that are not time managed or unfocused generates only 20% of the desired output. However, 80% of the desired output can be generated using only 20% of a well time managed effort. Although the ratio ‘80:20′ is only arbitrary, it is used to put emphasis on how much is lost or how much can be gained with time management.

Some people view time management as a list of rules that involves scheduling of appointments, goal settings, thorough planning, creating things to do lists and prioritizing. These are the core basics of time management that should be understood to develop an efficient personal time management skill. These basic skills can be fine tuned further to include the finer points of each skill that can give you that extra reserve to make the results you desire.

But there is more skills involved in time management than the core basics. Skills such as decision making, inherent abilities such as emotional intelligence and critical thinking are also essential to your personal growth.

Personal time management involves everything you do. No matter how big and no matter how small, everything counts. Each new knowledge you acquire, each new advice you consider, each new skill you develop should be taken into consideration.

Having a balanced life-style should be the key result in having personal time management. This is the main aspect that many practitioners of personal time management fail to grasp.

Time management is about getting results, not about being busy.

The six areas that personal time management seeks to improve in anyone’s life are physical, intellectual, social, career, emotional and spiritual.

The physical aspect involves having a healthy body, less stress and fatigue.

The intellectual aspect involves learning and other mental growth activities.

The social aspect involves developing personal or intimate relations and being an active contributor to society.

The career aspect involves school and work.

The emotional aspect involves appropriate feelings and desires and manifesting them.

The spiritual aspect involves a personal quest for meaning.

Thoroughly planning and having a set of things to do list for each of the key areas may not be very practical, but determining which area in your life is not being giving enough attention is part of time management. Each area creates the whole you, if you are ignoring one area then you are ignoring an important part of yourself.

Personal time management should not be so daunting a task. It is a very sensible and reasonable approach in solving problems big or small.

A great way of learning time management and improving your personal life is to follow several basic activities.

One of them is to review your goals whether it be immediate or long-term goals often.

A way to do this is to keep a list that is always accessible to you.

Always determine which task is necessary or not necessary in achieving your goals and which activities are helping you maintain a balanced life style.
Each and everyone of us has a peek time and a time when we slow down, these are our natural cycles. We should be able to tell when to do the difficult tasks when we are the sharpest.

Learning to say “No”. You actually see this advice often. Heed it even if it involves saying the word to family or friends.

Pat yourself at the back or just reward yourself in any manner for an effective time management result.

Try and get the cooperation from people around you who are actually benefiting from your efforts of time management.

Don’t procrastinate. Attend to necessary things immediately.

Have a positive attitude and set yourself up for success. But be realistic in your approach in achieving your goals.

THE BRAND CALLED YOU

                 What Do These Things Have
                In Common?

 The golden arches, the Nike swoosh, and an apple icon?

These are all examples of brands; McDonalds, Nike and Apple computers

 7 STEPS TO BUILDING YOUR PERSONAL BRAND

 

1.Self-reflection 

2.Continuous Learning

3.Prepare marketing strategy

4.Build relationships

5.Prepare marketing pieces

6.Develop your pitch

7.Follow up

 

 

Because of branding, you likely have certain images that comes to mind when you think of these products

A brand is a tool that is used in the business world to describe all the information or perceptions that are connected with a product or service.

 

Branding is not just for products anymore…

Use branding concepts for yourself.

 People Can Brand Themselves Too

HOW TO CREATE THE FUTURE YOU DESIRE

Traits

People that have been tremendous successful financially tend to have a great deal of

enthusiasm and passion. They have incredible drive, energy, determination, and persistence.

They do not give up if they don't succeed at first. Many fantastically successful

entrepreneurs, for example Colonel Sanders and Walt Disney, were turned down dozens

and dozens of times. Almost no one thought they would make it. But their passion and drive

carried them through to never give up. You find this kind of drive in successful

entrepreneurs. Their desire to accomplish obsesses them, they think about it all of the time.

If you want to be incredibly successfully, create for yourself a burning passion. The key is to

have this kind of enthusiasm, drive, and passion, and have the clarity to make good

decisions at the same time. And to have fun while doing it! And the playful curiosity to test

different things, and the tenacity to find out what works. And the clarity to make good

decisions, the clarity to use what works and discard the rest. You know how to do this!

You learned it in the last report. You can use the brain machine to create a state in which

you have this. But how do you make it a trait? There are several ways to do it. One is to

use the brain machine and experience those states to the point where it becomes a habit. If

you do something every day for 21+ days, it becomes a habit, and therefore a trait.

HOW TO CREATE ANY FUTURE YOU DESIRE

What kind of mindset will assist you in achieving amazing amounts of wealth? What beliefs

and traits can you adopt that will allow you to have tremendous success financially? How

quickly and frequently will you find yourself asking yourself these kinds of questions?

Beliefs

What are you beliefs about money, and about making money? Whatever they are, be

prepared to get rid of most of them and build in new beliefs about money. Unless you really

don't want a lot of money. In that case, keep whatever beliefs you already have! Some

people have beliefs like: money is scarce. Money is very difficult to get. Money doesn't

grow on trees. Rich people are selfish. Rich people are evil. Nobody likes rich people. I am

not the kind of person who can be rich. Get rid of these beliefs, and adopt new ones! How

about: making money is easy once you know how. There is a lot of money in the world.